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Marketers muchh sports fans alike wait each year with bated breath for the airing of the Super Bowl. And every year brands seem to go bigger and bigger. Super Bowl commercials are priced much like any other television slotviewership and advertiser demand definitely play a significant role in the end cost. A good Super Bowl ad can also earn your brand significant social shares or even go viral, increasing your social media influence. A bad advertisement might have the same effect, but for very different reasons. Good or bad, though, impactful Super Bowl ads are the ones that are getting talked. Because the Super Bowl is also sort of a Super Bowl of marketing, the competition is fierce — the commercials have to be memorable for them to pay off in the long run.

Fortnite has earned its spurs as the biggest digital-based «battle royale-type» games in the world. The game is played by tens of millions of players monthly, on seven different gaming platforms. How does a so-called «free game» make so much money? Technically, a player can compete on Fortnite for free, but many don’t. Instead, they elect to pay a monthly fee to play the full-throttle version of the game — with millions of players opting to do so. Or, they buy digital currency from Fortnite to buy up even more features and embellishments that optimize, to gamers at least, the Fortnite experience.

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