Built for advertisers. Set your budget, target your visitors, get traffic. Create Your Ad. The primary way to use YouTube for marketing is to create videos representing your own content. You can take a blog post and convert it into a topic you can cover in a video, and do it in a compelling way, like the Moz Whiteboard Friday concept. You can put as much or as little effort into it as you like. All of that is work that takes place before you even have the chance to market the video and before you can gain a single cent out of it. Any bit of the process, from the production to the editing to the acting, can be sped up by investing some money into it. The thing is, producing high quality videos for YouTube can cost a lot of money.