In Juneat peak Brexit-vote tension, The Guardian online claimed to have over m unique monthly browsers. Mmakes, despite this history, reputation, and traffic, there are serious warnings that the money will run dry in as little as six or seven years. What future is there for journalism and traditional media? It has become the normal state of affairs for wealthy individuals to expand their share of the media sphere as the monye has become increasingly reliant on small margins. Local newspapers struggle to survive as print circulation drops and they lack the available capital to invest in expansion. When we think of media tycoonswe think of Bloomberg, Murdoch, and now Bezos stateside.