In turn, Facebook is able to translate your likes, locations, photos and other activity online into cold, hard cash. This how it does it:. The social media giant uses a lot of what it knows about you to show you ads it thinks you might like, and advertisers pay Facebook to plug their products to the right customers. This revenue stream has actually slowed down over the past several years. With Oculus Go, a new, inexpensive version of the Oculus product how did facebook make money available, Mark Zuckerberg might inch closer to his dream of integrating VR into the Facebook user experience — using his products, of course. Hoping to partner with content creators to showcase long-form, episodic series, Facebook Watch is a savvy strategy for keeping people on the platform for longer, as well as a new opportunity for advertisers, who can run commercials during shows.