On Dec. Among other concerns, lawmakers are expected to ask about the controversial algorithms powering Google’s advertosing engine. Up to this point, Google has not disclosed how its search engine prioritizes content on the web. In this article, we’re going to break down what we do know about Google, including how it nets billions of dollars each year by offering free services. The algorithm attempts to provide the most relevant results for your query, and, along with these results, you may find related suggested pages from an AdWords mojey. To google the top spot in Google advertisementsadvertisers have to outbid each. Higher bids move up the list while low bids may not even be displayed. Advertisers pay Google each time a visitor clicks on an advertisement.