Twitter is a platform business model, monetizing the attention of its users in two ways: advertising and data licensing. Twitter generates most of its advertising revenue by selling Promoted Products that consist of the following:. Using its proprietary algorithms, Twitter tries to understand the interests of each user and deliver Promoted Tweets that are intended to be relevant to a particular user. Promoted Tweets are pay-for-performance or pay-for-impression, priced through an auction. Promoted Trends are sold on a fixed-fee-per-day basis. That allows data twitger to access, search o analyze historical and real-time data on the platform consisting of public Tweets and their content. This is a mobile ad exchange where Twitter receives service fees from transactions completed on the exchange. Thus, it matches buyers and sellers. Also, if we compare those numbers with Google and Facebook advertising revenues, we can understand the proportion of Twitter digital advertising cake. Each co...