You could have your radio presenters say a couple of words about your sponsor before starting a specific. Sell your air-time to companies and businesses! However, there are ovf details that potential advertisers will want to know. Scheduling adverts or jingles in between your programs is great. The last thing that you want is for your listeners to change station. Hence the importance of targeted in-stream adverts. Finding the right advertiser is the most effective way of generating revenue and keeping your listeners happy.