AMZN is a stock that attracts die-hard believers and skeptics due to its unique business model. The company has shunned profits in favor of winning market share. Although this is quite typical for early-stage companies, Amazon continues down this path more than 20 years into its existence. Amazon’s stock price has trended higher for much of its existence as it has maoe investors who share Amazon founder and CEO Jeff Bezos’ vision. For those who do not believe that Amazon can start converting its market share into profits, there are a number of ways to short the stock. If investors lose faith that Bezos will be able to continue gaining mxke share with new product launchesor that at some point this market share will translate into earnings, Amazon’s stock will certainly take a steep tumble. High-multiple momentum stocks that fail to meet investors’ expectations can create big profits for short-sellers. The simplest way to profit from a decline in Amazon’s sto...