These are four steps mobile developer Twimler took to increase their chance of a successful launch, finding new players, and earning revenue. They can work for you. What Twimler did: They tested their game Jewel Mash in beta and got great feedback on their monetization strategy, which consisted of:. Using Unity Ads to integrate rewarded video ads into the gameplay in a fun and unobtrusive way, e. What Twimler did: How to make money with phone games launched with a smart monetization strategy in place, and capitalized on the high number of installs and daily active users DAU that occur in the few weeks after launch. Why it was smart: They earned a lot of revenue early on, which gave them the freedom to grow their game and player base faster, and keep earning more revenue. What Twimler did: They used Unity video Ads to acquire new users through short and fun video ads, instead of relying on organic growth. Why it was smart: By advertising Jewel Mash in other games, Twimler acquired many ...