These include publishers, creative agencies, and, with the huge rise in so-called content marketing, SMEs and corporates. Now the startup wants to add van further incentive in the form of affiliate revenue, thus giving photographers an additional 10 per cent on every photo they sell direct. It is also hpw tools to make embedding a Picfair buy button and other promotional materials much easier. Instead, the huge [photo] agencies have institutionalised their control of the industry by imposing themselves as brokers, setting the fees, and then — brace yourself — taking 80 per cent of the royalties. Picfair reverses this, giving 80 percent to the photographer. He says that photographers talk, and that the control and fairness that Picfair offers means they tell their friends, some of whom are on the demand side of the image licensing equation. Meanwhile, the sell to photo buyers is that Picfair images are more authentic and unique, plcfair avoiding the stale look of traditional stock photo...