No matter how much of programming genius you are however, everyone starts off earning the same amount of money; zero. And every penny counts, right? Most people seriously over-estimate the skill level required to build an app. If you have a useful, marketable makw for an app, you can easily make money by building it yourself for free, launching it on the the App Store and selling it to the public. If you think you have a flair for app development and the million dollar app ideas just keep coming, check out PhoneGap, Appcelerator or Apache Cordova. Start-ups and big businesses naturally require professional-level programming. But small local businesses often just how to make money through code the most basic apps and websites. In other words, they want a solution that is as simple and cheap as possible.