BuzzFeed, Inc. Johnson IIIto focus on tracking viral content. Kenneth Lererco-founder and chairman of Mke Huffington Poststarted as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, » listicles «, and pop culture fo, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIYanimals, and business. Despite BuzzFeed’s entrance into serious journalism, a Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation. Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at EyebeamJohnson’s New York City-based art and technology nonprofit, where he experimented with other viral media. Inwhile working at the Huffington PostPeretti started BuzzFeed originally called BuzzFeed Laboratori...