Car and truck shoppers might think the money in between the hiw price and the invoice is the sole source of profit for dealsrships. Guess. However, there are a wide-range of tools available to dealers to turn a profit. The dealer may even reveal a dealer document sent by the manufacturer that shows the invoice price, the price the dealer allegedly paid to purchase that car. Even at so-called invoice pricing or dealer costthere are ways the dealer can make a profit on each sale. Most automakers have used holdback for decades. Holdback or portions of the holdback money is a potential profit source, but some dealers rely on it to pay expenses. Chevrolet, Buick and GMC return 3 percent of the sticker price to the dealer. Several luxury brands do not have a holdback policy; Cadillac ended its holdback program in Holdback was created by automakers to help dealers manage expenses. It also helps the dealer with floor planning, which is the interest on the loan to keep vehicles in inventory unt...