You might make it big, and you might even have millions of fans. So the estimates here are approximate. But they’re still depressing enough to convince any sensible person hoping for a career as a YouTube star to start looking for a Plan B. And it’s steadily getting worse. Infor instance, the top 3 percent got 86 percent of the views. Maybe you think you can make it to that level—you’ll be posting really great content every day and sharing it with your large social media following. Great plan! But even at 1. How many? Nobody knows. Even the total number of YouTube partners who qualify for ad revenue isn’t published by Google.
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By Amy Baker — The above is an oversimplification. There are a lot of averages being used, a whole lot of assumptions being made, and many factors being ignored. Basically — the above answer is incorrect. I know you wanted it to be simple. You want to be able to set a goal and work toward that subscriber number, so you too can earn that much. But if this is important to you — I suggest looking on a job board for an actual salaried career, because there will never be a set monetary value associated with this job. The average cost per thousand views varies massively. It also varies by country, by topic, by the time of year, by audience age, by audience income, by demand, and even by YouTuber. So, there is just no way to tell how much a single YouTuber is earning for 1, video views. Not even for a single video with a set audience, let alone across a whole year of videos. Or they might be signed up to a multi-channel network.
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This means there are more people taking a cut of their ad spend. But it also means they may be working with higher revenue advertisers. There are taxes, equipment, and sometimes editors to pay. YouTubers with 1 million-plus subscribers need to spend significant amounts of time and money on maintaining the quality of their videos, as well as social media and their website. Subscribers are not a measure of viewers. And viewers matter, a lot. It is the number of viewers an ad gets that determines how much AdSense money a YouTuber is paid. They just want their ad seen by the right viewers.
How to make money on YouTube
Stefano Balestra, Managing Feature viewers who have bought and are using it. How big? There’s no shortcut to well-earned cash money, even on YouTube. Fortunately, established media companies are well aware that they need to pay for what they use. Once you have passed these two milestones, you can apply to join the program through the following steps:. You can also sign up for Patreon , which allows you to launch membership-only video channels through YouTube at a small fee per month for regular rewards. But make sure you engage your audience in the decision-making process. Get Started. The channels on which you host your video ads can range from big brands all the way to individual users who’ve made videos that are a hit with your audience.
You don’t need thousands of subscribers to make money on YouTube. Learn the income sources that make real money.
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We’re committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy. Every day, five billion YouTube videos are watched around the world. And they’re not just being watched — they’re being devoured. If only there was a way to make money off of a website people spend so much time on.
As a matter of fact, there is! A few ways, actually, and the proof is in the people and businesses who’ve cashed in on their video strategy. Who’s making content worthy of a nearly hour-long visit to youtube. Well, YouTube isn’t just for amateur filmmakers and people videotaping their zainy housepets anymore. Musicians, TV networks, small businesses, and the self-employed all find monetary value in posting their own amazing content on a YouTube channel.
It can also build a base of subscribers that other companies using YouTube will actually pay to advertise their products to. Before launching a YouTube channel for the purposes of making money, you need to decide what kind of profit you’re interested in.
Are you looking to use YouTube as a promotional outlet for your own products and services? Or, do you want your video content to generate ad revenue right from YouTube? There are two ways to earn money on YouTube: as an advertiser and as an ad platform.
As an advertiser, you pay YouTube for Preroll, Bumpers, or TrueView ads that get your videos in front of potential buyers. As an ad platform, you publish videos that are watched enough to host others’ content as a paid affiliate or YouTube Partner.
Here’s a breakdown of both monetization strategies, along with remarks from the YouTubers who’ve successfully made money using each strategy.
Then, at the bottom of this guide, learn about a bonus strategy that content producers are increasingly considering as their YouTube channels become more popular. As an advertiser on YouTube, you’re populating your YouTube channel with video advertisements made by you. The difference between YouTube ads and, say, TV commercials, is that you get to show YouTube ads to more specific and often more engaged audience segments.
You’ll pay YouTube to host your ads on other, highly watched YouTube channels that appeal to the same viewership you’re targeting. The channels on which you host your video ads can range from big brands all the way to individual users who’ve made videos that are a hit with your audience. When advertising on YouTube, you should know going in that you’re playing the long game.
It can be scary to pay others for top video slots that don’t guarantee you’ll be seen by your ideal buyer — let alone get click-throughs to your website that you can convert into long-term customers.
But studies show these ads do pay off for advertisers during their time on YouTube: Those who see a TrueView ad we’ll explain what those are in a second are reportedly 10 times more likely to take the action prompted in the ad than the viewer would be on their.
Got a great story to tell that also has a connection to your product? TrueView is for you. TrueView ads are your opportunity to create high-quality, longer creative spots that appear adjacent to the YouTube videos your target audience is already watching. These ads come in two forms: In-Stream and Discovery. In-Stream videos play right before the YouTube user’s selected video, «in the stream» of that chosen video.
Users can opt to skip this video after five seconds of it playing, as shown below, and jump to their content. In-Stream ads can be between 12 seconds and six minutes in length. Discovery ads appear on the right sidebar of a selected video, just below the «Up Next» video as a suggested result.
See how this one looks. Because of the time you’re allotted with this ad format, it’s suggested that you create this type of ad with the goal of views and brand development, rather than just clicks into your website. This ad ideally generates revenue from the long-term brand awareness that comes out of a story people don’t want to skip, and one viewers remember the next time they approach your product or service.
YouTube tallies one new «view» after 30 seconds of watching, or a click on the video as it’s playing. If the video is less than 30 seconds, views are tallied from people who watch the entire ad. We’ll explain how AdWords manages all three ad formats in a minute. Clash Royalea popular game app for mobile devices, has produced TrueView ads that are consistently in YouTube’s top 10 most highly watched ads of the year. The company’s ad, «The Last Second» shown belowgarnered more than million views by the end of that year.
Like In-Stream ads, Preroll ads play in the stream immediately before a user’s selected video. The difference is this ad type can’t be skipped after five seconds. These videos also run a maximum of 30 seconds, though YouTube recently confirmed it will limit advertisers to and second options starting this year.
Because viewing is required in this ad format, advertisers pay per click, so make the click worth it. A preroll ad with an enticing call-to-action that directs viewers to an appropriate landing or purchasing page on your website can be an enormous lead-generator for the sales team.
You can also leverage YouTube’s remarketing options, which enable you to send new videos back to users who’ve already engaged with your YouTube channel. If you’re a HubSpot user, and you’ve built smart forms for capturing new information on returning visitors, remarketing can be a terrific addition to an inbound marketing campaign. This remarketing option helps you learn more about a person’s background and interests when they receive new videos that bring them to new landing pages.
Bumpers are the shortest ads you can buy. These six-second spots play just before a viewer’s selected video like the above two options but are best for brand awareness in the short breaks between long videos, or a YouTube playlist a user might be listening to in the background. Bumpers are sold through cost-per-minute CPM bidding, which means you pay for every 1, plays of your ad on YouTube.
They’re best used as a compliment to a TrueView ad campaign. So how do you track the performance of these three video ad formats? Once you’ve created a YouTube channel and uploaded your video content, you can open a Google AdWords account and link it to your video campaign. In AdWords, select the campaign type, ad format, your budget, and to whom and where to show each video on YouTube. You can target very specific audiences, and track the conversion rate of each video individually to see how much business and revenue you’re driving.
See this blog post to learn more about this process. If advertising is a marathon, the next two strategies are a sprint … sort of. When you think about how to make money on YouTube, you’re probably thinking of the following options. In this case, you’re the one getting paid to host others’ advertisements — the other side of the YouTube advertising relationship. Keep in mind that while turning your videos into ad space can make money more quickly and directly, it requires more heavy lifting on your part to make a decent profit.
The criteria for this program — which changed in — requires that your channel has reached 4, watch hours and 1, channel subscribers in the last 12 months. Once you have passed these two milestones, you can apply to join the program through the following steps:. YouTube typically emails you a decision on whether they’ve accepted you into the YPP within a week of applying, so sit tight.
Still trying to hit the right watch hours and channel subscribers? Keep in mind you should be posting prolifically — having just one or two videos on your channel that you’re personally proud of won’t cut it. T-Series is a prime example of how volume and consistency can make you a sought-after channel by advertisers on YouTube. This India-based record company posts numerous music videos for songs written and performed in Bollywood, India.
And although the company was founded in and has been on YouTube for nearly 10 years, keeping with this music video strategy has finally put them a position to dethrone PewDiePie the famous video game-focused YouTube user as the most popular YouTube channel in the world — with a whopping 83 million subscribers. You keep on betting, but you don’t know what will be a hit. By publishing multiple videos a week, you can build your viewership, qualify for YPP, and make decent cash.
T-Series’s president attributes their success on YouTube to the fact that the business doesn’t go into any one project thinking it will make money. Rather, the regular «bets» they place on YouTube increase their chances of capturing its audience, and increasing their following as a result. As an affiliate, there is no eligibility requirement — you’re taking advertising into your own hands. This is a great option for YouTube channels that offer reviews and how-to’s, and frequently recommend new products to its viewers.
Turn those suggestions into paid but natural product placements in the description section of your video, as shown below:. Image via Authority Hacker. Working as an affiliate of various brands can make you money — albeit usually less than a YouTube Partner campaign — each time that company makes a sale off a link you post on one of your videos.
In this case, you’re earning revenue from the company of which you are an affiliate, rather than from YouTube and its advertisers. Start by joining an affiliate network through sites like Click Bank or Amazon’s Affiliate Programand follow the signup instructions. Keep in mind that each program takes a different percentage of a sale as commission, and your success is still tied to the popularity of your YouTube channel.
Travel vloggers can also join Travelpayouts. It is a travel affiliate programthat allows you to make money on flight tickets, hotels, tours and other travel services. The affiliate commission percentage depends on the service you choose and your sales volume. YouTube personality Marques Brownleewhose YouTube channel is shown promoting affiliate links in the screenshot above, is a consumer electronics reviewer on YouTube.
How to Make Money on YouTube
Then YouTube threw up subcripton big middle finger to small channels with less than 1, subscribers, making it harder to make money. Get every secret I used to grow my YouTube channel from zero to 75, subscribers in less than 18 months! Click through and reserve your copy of Crushing YouTube before the price increases. It all started in when advertisers complained about ads being shown mucy racist and low-quality videos. Protecting the money rather than its video creators, YouTube instituted mkae policy that channels would need 10, lifetime views before they could make money on ads embedded in the videos.
Estimated Total Earnings by Channel
Complaints kept coming in from advertisers of low-quality videos and questionable channels so YouTube drastically increased the requirements starting this year. Video creators now need 1, subscribers and at least 4, hours of watch time over a month period. Both of these are extremely high hurdles. Even YouTube channels with 1, subs are being kicked out of the program because of the 4,hour requirement.
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