Want to promote your YouTube channel? When you know your audience and create awesome videos that offer value to that audience, promoting videos with AdWords can help grow your YouTube channel. Obviously, you need an AdWords account to start. Next, link your AdWords account to your YouTube channel. Then follow the on-screen instructions to complete the process. In the left-hand column, select Campaigns. In the Campaign Type screen that appears, select the Video option. On the next screen, you set the budget and other details for your campaign. First, give your campaign a name that will help you distinguish it from your other campaigns. Then set a daily budget. The standard delivery method selected by default keeps your ad showing all day.
#1: Set Up an AdWords Campaign
As a result of that competition, it has become more expensive to run a traditional AdWords campaign. All good things, right? Of course, costs will vary greatly depending on your industry and keyword focus, but on average, they are about 6 cents per view or click. AdWords for video enables you to display video ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network. Unlike a traditional AdWords campaign, with AdWords for video, you can use demographic targeting to more efficiently reach your audience. The targeting options are fairly basic age, gender, and interests , but still, they are useful. This is the biggest advantage of using AdWords for video, as you have much more control over who sees your advertisement. Google TrueView videos are called such because advertisers are charged only when a video actually is viewed by a user. The biggest strength of TrueView is the feedback provided to advertisers. Who are the users? Where are they coming from? And most importantly, are they watching? The best video marketers are able to interpret this data to make better-informed keyword and targeting decisions. The three formats offered in TrueView are in-stream, in-search, and in-display.
AdWords for Video – A Quick Overview
Note that in-slate is no longer available and was discontinued by Google in June of Each works a bit differently, and those differences are worth noting, as they influence how people come into contact with your ad and what they must do to access it. In-Stream: Ads play at the beginning, middle, or end of YouTube partner videos partners are any YouTube user that has decided to make money by displaying ads in their videos. Viewers have the option to skip the ad after 5 seconds. Video may not be a good choice for the following reasons:. The best-performing video ads are the ones that provide real value to the viewer. Are you more likely to watch an ad that attempts to sell you a pizza or a video ad that teaches you how to make great-tasting pizza? With their engaging how-to videos, they generated customer goodwill and increased their YouTube subscriber base significantly.
Use different types of ad units.
Some of these monetization features have different eligibility requirements. If your video meets our advertiser-friendly content guidelines , you can turn on ads. Before any ads appear, the video will go through a standard process including automated or human reviews to see if it meets our guidelines. By turning on ads for videos on YouTube, you confirm that you have all the necessary rights to the visual and audio elements of those videos. The merchandise shelf allows some creators to showcase their official branded merchandise on YouTube. The merch shelf appears on some video pages of eligible channels.
#1: Set Up an AdWords Campaign
It seems as if everyone and their mother is trying to make an extra buck off of the internet these days well, maybe not your mom. But, the point stands. The idea of making millions off of videos the way YouTubers like PewDiePie famously have certainly seems like a pseudo-new-American Dream. And while not all of us will reach internet stardom with our videos, it might be worth looking into how you could make a few dimes from the popular platform. So, how do you make money from YouTube , and what will you need? There really isn’t a formula for success on the video platform, but there are certain things you can do and need to do or have in order to make money.
Turn on ads for multiple videos
Google TrueView videos are called such because advertisers are charged only when a video actually is viewed by a user. It’s called Google AdSenseand it’s gooogle program that tries to make everyone a financial winner: Advertisers get ppromote clients or sales through the Adwords program, Google gets money to serve those ads, and you get money when people click on. When you know your audience and create awesome videos that offer value to that audience, promoting videos with AdWords can help grow your YouTube channel. This should be clearly defined before the creative process begins. Does your return on investment need to be a lot higher with video? The extra visibility that ads give your videos will add momentum to your organic reach. In-Stream: Ads play at ma,e beginning, middle, or end of YouTube partner videos partners are any YouTube user that has decided to make money by displaying ads in their videos.
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As a result of that competition, it has become more ho to run a traditional AdWords campaign. All good things, right? Of course, costs will vary greatly depending on your industry and keyword focus, but on average, they are about 6 cents per view or click.
AdWords for video enables you to display video ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network. Unlike a traditional AdWords campaign, with AdWords adwirds video, you can use demographic targeting to more efficiently reach your audience.
The targeting options are fairly basic age, gender, and interestsbut still, they are useful. This is the biggest advantage of using AdWords for video, as you have much more control over who sees your advertisement. Google TrueView videos are called such because advertisers are charged only when a video actually is viewed by a user. The biggest strength of TrueView is the feedback provided to advertisers.
Who are the users? Where are they coming from? And most uisng, are they watching? The best video marketers are able to interpret this data to make better-informed keyword and videoos decisions.
The three formats offered in TrueView are in-stream, in-search, and in-display. Note that monry is no longer available and was discontinued by Google in June of Each works a bit differently, and those differences are worth noting, as they influence how people come into contact with your ad miney what they must do to access it.
In-Stream: Ads play at the beginning, middle, or end of YouTube partner videos partners are any YouTube gou that has decided to make usihg by displaying ads in their videos. Viewers have the option to skip the ad after 5 seconds. Video may not be a dan choice for adworda following reasons:. The best-performing video ads are the ones that provide real value to the viewer. Are you more likely to watch an ad that attempts to sell you a pizza or a video ad yoy teaches you how to make great-tasting pizza?
With their engaging how-to videos, they generated customer goodwill and increased their YouTube subscriber base significantly. How-to video ads can be created for any product or service.
What is your audience interested in learning about? Our attention spans are growing shorter every day, and as a result, shorter videos tend to perform better. Short means no longer than seconds. This is especially the case with in-stream ads where sdwords have the option of skipping your ad before watching the video they originally selected.
This is critical. One way to make sure your videos are relevant to the viewer is to create unique videos for each of your keyword groups. To provide the most value, user A should be shown an adords that provides one or two basic coding tips to pique amke. Since user B is looking for a course, you could show an ad that explains the benefits of the courses offered on your website. Treehouse does a great job of this in the video.
But generally, if another person is recommending a product, it carries more weight. There are many ways to surface customer testimonials in a video. You could conduct video interviews with customers and use these clips as the focus of your ad, take customer quotes and surface the text in your video to reinforce messaging, or create a customer logo wall and display the images in your video.
You can even have your customers record their own promotee like Bigcommerce does with this video. Who really is your audience on YouTube, and what are they interested in watching? This should be clearly defined before the creative process begins. There are countless ways to repurpose your existing marketing content. For instance, maybe you recently spoke at a conference.
Or you could compile a list of your best customer case studies and create a slick kinetic typography video that tells the story. Video has taken over the web, and AdWords for video is an innovative way to attract customers.
This presents a great opportunity for marketers willing to invest in video content. Share your thoughts. About the Author: Andrew Page is the Founder of Video Rascala web app that empowers users to create professional animated videos for use on websites and social channels.
To learn more, you can visit VideoRascal. Save my name, email, and website in this browser for the next time I comment. Google TrueView — Three Types of Ads Google TrueView videos are called such because advertisers are charged only when a video actually is viewed by a user. Video may not be a good choice for the following reasons: Demographics.
AdWords for Video click-throughs can be low. There are various reasons for. Also, if you elect to use in-stream video discussed aboveyou need to be aware that your video will simply start and the viewer has to elect to shut it off to vidsos you mnoey paying for the view. The viewer may just let it play through even though they have little. With the other types of video ads, people must click on the video for it to start. It goes without saying that your video should be well done, eye-catching, and interesting.
You either need to know amke to produce a great video or you need someone who. Hiring a professional can be expensive. Does your return on investment need to be a lot higher with video? How to Create a Great Video Ad The best-performing video ads are the ones that provide real value to the viewer.
Shorter is better. Testimonials are powerful. If you have them, then leverage. Be purposeful and axwords in your messaging. Cam existing content. Video is Here to Stay Video has taken over the web, and AdWords for video is an innovative way to attract customers. Comments Speak Your Mind Cancel reply Save my name, email, and website in this browser for the next time I comment.
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